The topics and contents

The deployment of employees and crisis management strategies has long been part of everyday life for larger companies. The aim of crisis management is to minimize the impact of unforeseen events and strengthen organizational resilience.

Global changes often affect our events through demonstrations, disasters and climate-related disruptions. In addition to the immediate incidents during the event, crisis management in the MICE sector should therefore also analyze the external influences of the event.

But how can you and your team learn to moderate and prevent event incidents with the resources available?

The BE ready answer:

Crisis-Ready-Mindset + Crisis-Ready Toolkit = BE ready control plan for incidents at your events.

Our many years of experience in the event industry and the critical situations we have experienced at various events have inspired us to develop our own event crisis management system, which places particular emphasis on on-site incident management.

We want to share our practical experience with you and enable you to apply this knowledge effectively.
Our aim is to create a deep understanding of crisis management and develop practical skills that will enable you to respond proactively and professionally to any challenge.

Our training is aimed at all those who plan and implement events operationally. The training enables you to acquire comprehensive and well-founded knowledge in the field of event crisis management

In 2 modules, the most important building blocks for crisis management for events.

Module 1: Incident

  • Introduction: BCM and crisis management
  • Event crisis management
  • Act instead of react: New resilience creates confidence in critical situations.
  • BCM Toolbox: Worst case for events, risk analysis and plan B
  • Crisis management toolbox: crisis room, materials, stakeholder analysis
  • The crisis team: structure and positions
  • Incident manager on site

Module 2: Crisis communication

  • Crisis readiness mindset. This creates awareness. For faster analysis, strategy and the ability to act.
  • Crisis communication strategies for marketing and event planners
  • Mastering communication crises: We show you how to build helpful communication with few resources and AI
  • Reputation Management
  • Crisis staff exercise and press conference

Systemic and systematic

Together we develop checklists and measures for your events. Using fictitious scenarios, you will approach the topic of event crisis management. In addition to the theoretical learning content, interactive and practical group exercises will teach you how best to prepare for incidents!

The training combines methods from BCM (Business Continuity Management), crisis management and systemic training.

Target group

Employees from the following areas take part:

  • Project management events
  • Marketing departments
  • Locations
  • Event and creative agencies
  • Companies that plan events
  • Associations, non-profit and other charitable organizations

Binding registration